One of the biggest issues anyone faces when trying to develop an effective Magento SEO strategy is the issue of duplicate content. This is more common with the Magento platform since it tends to be the choice of larger online entities, who offer thousands of items for sale.
Common knowledge and accurate Magento SEO strategy, as well as for any other ecommerce platform, is to avoid duplicate content at all costs. But how is that possible when you have thousands of items, or perhaps tens of thousands, and they are all common or everyday types of items that are very difficult to create unique descriptions for?
There are several workarounds for effective Magento SEO strategies that allow you to use ethical, effective and strategic SEO techniques. This is still going to be a big project, which is why most companies hire SEO experts to provide the support and strategy to effectively manage the site search engine optimization.
Landing Pages or Category Pages
For indexing purposes for the search engines, always focus your Magento SEO on top quality category and landing pages. This allows you to provide unique, original and relevant content that includes selective keyword and alternate or secondary keyword usage as well.
This can then be linked to a specific product page, creating easier navigation for customers. In turn, it leads to longer on your site, more clicks on the site and better SEO results.
Customer Reviews
Another ideal component to a big website Magento SEO strategy is to have your customers create unique content for you about your products. By providing an opportunity for the customers to both rate and write about a product, it will create unique content for your site.
You will also have multiple customers that will use keywords, as well as a range of alternate words, and because it’s a review and not content generated by the website, it won’t result in penalization through the search engines.
Hire Writers
Through your Magento SEO professionals, hiring writers to complete short descriptions of items that are original and unique is a simple idea. You can allocate so many items per month, starting at the most searched for and working down, resulting in completely different content than any other site on the web.
Working around potential challenges to Magento SEO isn’t difficult if you are working with a top SEO company. Be sure to look for a company specializing in ecommerce SEO and with extensive experience in Magento for the best results.
A comprehensive Magento SEO strategy will translate into measurable results in search engine rankings and traffic to your website over time. To see how Business Name can help see us online at website url.
