Part of the appeal of doing business is putting your name on the door. That is why signage, you might say, is an appealing part of the décor of commercial offices and retail spaces. For example, how could you ever tell the opening and closing times of a business if you did not have access to this type of posting?
Signs Draw People to Your Business
Therefore, business signs in Arlington, VA are key to the influence a company enjoys in a community, whether they are affixed outside or inside a commercial property. According to research, signs are important because they help bring in new customers.
A Worthwhile Activity
For example, signs increase a company’s customer base by up to 50% when they are used. Compare that percentage with 33% for word-of-mouth referrals and 9% for newspaper advertisements. TV and radio ads only bring in 1% of new customers. So, investing in business signs is a worthwhile activity.
Professional companies such as Award Crafters Inc. offer a number of signage options to businesses of all sizes. Specialists in the business add that about 35% of passersby will stop in at a business that displays a sign. So, if you do not post a sign, you will elude the notice of a great many potential customers.
Increase Your Company’s Bottom Line
Therefore, the use of business signs today is beneficial to a company’s bottom line. Because most of a company’s customers live about five miles away, signs are a driving force when it comes to advertising. That is because customers frequently notice signs while passing a business location. Click here for more details about quality business signs in Arlington, VA.
Impulse Customers
As a result, signs will draw customers to your business on impulse. In fact, research shows that as much as 45% of customers will stop at a business randomly during the year. Needless to say, if you want to prosper in your community, you need to buy signage to increase your bottom line.
