Today the majority of Lexington corporate marketing campaigns include videos which let them tell stories that entertain and inform customers. However, small businesses rarely have the staff, equipment or funds to maintain their own videographers, so they rely on a Video Service in Lexington KY. Professionals like First String Media Productions help clients boost sales, increase search engine rankings and capture the attention of an ever-growing number of mobile users.
Videos on Company Websites Increase Sales
A Video Service in Lexington KY can help businesses of all sizes convert website visits to sales. Recent marketing studies show that simply adding a video to a business landing page can increase conversion rates by as much as 80%. Surveys of visitors to business sites revealed that 74% of visitors who watched product explainer videos went on to purchase from the companies. One reason that video often works when written explanations fail is that most people are visual. As video entertains customers, it also makes it easier for them to absorb and retain information.
Search Engines Like Video
A huge amount of the traffic flowing to most company websites is generated by search engines, and Google is responsible for most of it. Google loves videos, too. One marketing study showed that businesses with embedded videos are 53% more likely to be ranked in first search results. That is huge, since search engine users typically use the information they find on the first page of results, even if there are many more pages available.
Mobile Users Respond to Videos
The owners of mobile devices constantly view videos so they can get information on the run. That is an important fact because the number of mobile devices is increasing at a dramatic rate. In 2007 the majority of computer owners had desktops. By 2014 most were using mobile devices for computing needs. Many rely almost solely on cell phones. That is important to businesses because there are currently 4.77 million mobile phone users worldwide and the number is growing. That is an ever-expanding audience for business videos.
Businesses of all sizes now use video marketing. The majority includes at least one video on landing pages, which helps to increase sales and improve search engine ranking. Videos also appeal to a growing population of mobile device users.
