What is a Digital Menu Board?
Digital menu boards are electronic displays of menus, generally found at quick-serve restaurants, coffee shops, and service-based businesses. It’s an easy way to show customers about upsells, calories, and prices.
Digital menu boards are more vibrant and eye-catching than traditional signs and posters. And, by using digital signage companies can put bold images, animations, and even video content onto screens throughout a venue.
Digital Menus for Local Business
As laws and regulations change, most quick-serve restaurants, coffee shops, and service-based businesses are now starting to see and enjoy the benefits of digitizing their menus as compared to using traditional paper boards. Here are some significant advantages of digitized menu displays.
- Easily Add New Menu Offerings or Adjust Pricing
In digital signage technology, you have the choice to manually or automatically manage menu items and price remotely based on supply and demand, promotional campaigns, and upcoming events. This gives your business the needed flexibility to increase sales and generate profits. - Rock the Up-Sell
Digital menu boards represent the best opportunity for prioritizing the up-sale technique. Digital screens give facility of displaying complimentary items (e.g., adding fries or a beverage, ‘super-sizing’ the order, etc.) during the ordering process. - Automate Display Based on Time, Season & Audience
Digital menu boards facilitate restaurant employees to automatically schedule when their menus will change based on the time of day or day of the week. Additionally, updates can be made quickly and easily to target a certain audience to increase sales. - Centralize Control
Managers can now control the entire network of menu boards from anywhere through the internet. With digital menu signs, you can now complete control what messages are being communicated to the customer. - Reduce Perceived Wait Times
Digital menu displays can include value-added content like trivia, interesting facts, or other entertaining aspects to lower a customer’s perceived wait time during the ordering process. - Enhance Corporate Communication & Training Protocol
Restaurants can use their menu boards to communicate with their on-site staff either for training purposes or to relay important developments and relevant corporate updates. Pre-recorded training seminars can be automatically scheduled to be shown across select locations.
What is Custom Digital Menus
There are various websites which allows you to manually create your own design of digital menu boards. They provide pre-built templates & menu themes, so you just add the things and that’s it.
But such kind of websites will only permit you to make static websites with some images and text.
Know the value of having the right business signage. It can make or break a business, and the quality of the digital signage solutions in your business can significantly affect sales, profitability and brand identity. So it is highly recommended to go with some experienced consultant for handling all kind of digital signage solutions.
Conclusion
A digital menu board can be used to bring your restaurant, retail store, or other business into the digital era. It’s a convenient, easy, and comparatively cheap solution to the static menus, directories, maps, and in-store advertising you presently have.
