With the cost of hiring a professional for your trademark needs, it may feel tempting to forego the assistance altogether and opt for a DIY application.
However, there are many cases where the finances you save now cause further problems down the road—costing you more money and taking more of your time.
Hiring a trademark lawyer guarantees the following benefits.
Choose the Proper Trademark
Trained professionals will offer sound advice on the strength of your trademark. Having dealt with numerous trademark applications, they are well versed on which signs, designs or expressions are successful in the industry.
Conduct a Thorough Trademark Search
When completing your trademark registration, there are some companies who don’t show up in the USPTO system as having the rights to a certain trademark. If you fill out the application yourself, you will miss these discrepancies and waste precious time. However, a trademark lawyer has the tools to conduct a more thorough investigation—including trademarks not registered in the USPTO system.
Fill Out All Paperwork Properly
Hiring the services of a professional ensures that no information is left out or mistyped in your application. While it may seem like a straightforward process, common errors include:
- Choosing the incorrect filing basis (use of the mark in commerce vs. intent to use the mark in commerce)
- Sending a trademark specimen that is improper
- Selecting the incorrect trademark class
These unnecessary errors will simply delay the process for you—taking more of your time and energy. Trademark lawyers are well versed on all USPTO requirements, so these errors will be avoided.
Offer Support for the Future
After your application has been submitted, your lawyer is there to respond to any errors or questions that arise.
Furthermore, after you receive your license, the USPTO does not enforce your trademark. It is the job of the company to maintain the trademark and mitigate future issues. Hiring a professional to monitor any new trademark applications or assist with potential infringement will allow you to rest easy and focus on other business matters.
How Can Jayaram Law Help?
Jayaram Law is a trademark law firm based in Chicago. Through advising clients on intellectual property and commercial matters and disputes, Jayaram Law’s trademark lawyers offer solutions for protecting a client’s brand. With a smaller, personalized feel, Jayaram Law creates cost effective solutions tailored to each individual client.
Company Name both litigates trademark cases and counsels clients on securing, advancing and defending their rights. Their goal is to protect the brand, whether it is a startup company or a longstanding brand.
