It can be challenging for small businesses to design the marketing strategy, given the limited budget. There are various options, including print media, online marketing, and direct mail. However, direct mail marketing is the most suitable choice if you have a limited marketing budget and timeframe.
Higher Response Rate
Direct mail services in Atlanta, GA, are suitable for companies that require a higher response rate. Generally, it increases the response rate by 9%. However, if the marketing campaign is customized, it can increase the response rate by 15%, which is worth investing in.
Personal and Tangible
Around 59% of the customers like to read postal mail from different brands about new services and products. For this reason, you can hire direct mail companies to create a tangible marketing message that pushes the customers to open the email and read the message. In addition, you can analyze the previous purchase history of a customer to personalize the message because individual messages are far more appealing.
Multiple Formats
Direct mail marketing can be done in various formats, including leaflets and postcards, for a personalized touch. In addition, the Direct Mail Services In Atlanta, GA, can help create magazines and catalogs, so it’s possible to experiment with the color scheme, mail formats, and paper quality according to the target audience.
Easy to Measure
It is more convenient to measure the direct mail since every mail is integrated with the traceable code. The codes can be traced to determine the ROI and overall success of the direct mail marketing campaign. In addition, the direct mails are targeted, depending on the fact if you are speaking to a potential prospect or an existing client, so you can determine if you managed to capture new leads.
