Benefits of Holding a Focus Group Instead of a Mock Trial in Columbia, SC

by | Dec 17, 2021 | Market Research

When a defense or prosecution team wants to test out their strategies, they can hold what is known as a mock trial. However, the problem with these is that they are not only quite expensive to put together, but they also cannot be held until further along when the real trial is actually drawing nearer. One way to plan ahead with necessarily holding a mock trial is to put together a trial focus group in Columbia, SC, instead.

Understanding Demographic Views

Juries are made up of various demographics and matching them to get the best results for your trial is a key struggle that all legal teams face. By being able to see what various demographics of people think about various types of evidence as well as other components of the trial, you can shape the argument that you present to the real jury during the actual trial.

Reading The Witnesses

Not all witnesses are ready to be presented to the jury in natural form. Such things as body language and facial expressions are crucial in determining how a jury reacts towards them. While a witness can never lie on the stand, they can certainly present themselves in the best light possible. This behavior can have untold benefits for the case that you present.

Look For Holes

One great use of using a trial focus group in Columbia, SC, is that they can help you find holes in your case that you were otherwise blind to. They will be able to offer opinions of which you had not previously thought.

If you are interested in using a focus group for your trial purposes, contact Crantford Research today.

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