If you are in the market for a new SMTP service provider either as a first time endeavor or as a change from a provider that is not offering the services you want there are several things to keep in mind.
By taking your time and selecting a SMTP service provider that offers the features you want right now as well as options for you to consider as your business grows you will be making the right choice. While it may be tempted to go strictly on price and make a quick decision, you may find that you are shorting the services that you have access to and not getting everything that you want.
By selecting an SMTP service provider over an in-house installed and managed system you get all the benefits of SMTP service for emails without any of the associated management, maintenance and replacement costs.
Fast Set Up
If you are choosing a transactional email or dedicated SMTP service provider you want to select a company that offers you virtually instant access to get started. There are top companies out there that can have your SMTP server online and ready to use in less than five minutes after you register and send in your request.
Routing Considerations
Not all SMTP service provider packages offer optimal routing and delivery features. You definitely want to make sure that the service provider that you select makes this a priority. You can determine this by having reports that generate in real time, allowing you to track and trace information on all the emails that you send through the server.
A Dedicated IP Address
Bulk emailing and transactional email can easily get labeled as spam if you don’t have a dedicated IP address. It will also ensure that your customers recognize your trusted emails and open them rather than hitting the trash button.
Last, and certainly not least, you want a SMTP service provider that has the ability to grow with your business. Look for a company that offers packages that work for your company now and that also allow you to upgrade the service when needed to. This type of provider is always the best option with features, price and service.
