This is the age of personalized marketing and service, so knowing the small things like your members’ birthdays will greatly assist you in building a relationship with them. People like to feel that they’re known and are on a first-name basis with the owners of a business they patronize, so you should ideally be aware of how often your members come to your gym and the types of classes they prefer. If you run a large gym or even a franchise, this is difficult for you or your staff to achieve without access to good gym management software.
How to choose a good software system
If you really want to improve communication with your members, you’ll need to share information. You should be able to send group emails or messages only to those members to whom the email is relevant. This could be a vital part of your marketing campaign, and could improve your sales and your retention of members as well. You should look for software that supports this and is easy to manage without having to download and merge different sets in a complicated and time-consuming manner.
Of course, a good software system will also be used for your access control so that you’ll know who’s using the gym and can monitor those who are not paid-up. By knowing who is checking-in, you’ll receive valuable reports on the activity in your gym and can use this information to improve your service. Ideally, members should be able to book their classes and activities on-line, and new members really appreciate being able to sign-up on-line as well. With mobile technology the way that most people are now accessing their service providers, you would be sensible to look at packages that are able to be accessed by cell phones or tablets.
How will a software system help you?
Once you know what you need it for, you then have to be sure that the features of a software system will actually translate into the benefits you need. This is when a potential software provider should be able to demonstrate to you how their system will assimilate with your business and provide the results you need. Again, having a clear knowledge of your business and what you’re hoping for will be an excellent guide. However, be open to the fact that there may be features of a product that produce benefits that you haven’t even thought of. As a result, you should stay open-minded and allow a consultant to explain every aspect of what a software system, such as iGoFigure, could do for your business. Get more information on this software by accessing the website of the product.
