If you run a museum or gallery, museum signage is very important. In fact, these sign strategies are different from standard business signs meant to attract customers into retail establishments. Signs in your gallery should inform, direct, and enhance the experience of viewing your exhibits. Here are some helpful tips for designing the perfect signs for your establishment.
Determining the Most Important Signs
What is the primary attraction of each exhibit? These signs should be visible from across the room or even another part of the building. They get visitors interested so they will come closer and investigate. Naturally, these signs need to be the biggest and most colorful.
Next, determine what signs you want visible from about ten to fifteen feet from the exhibit. This kind of signage should be more informative than the larger signs. They expand on the message from your “attraction signs” and pull the visitor in.
Lastly, you need signs for those checking out things in display cases or other exhibits. They can be smaller and have more detailed information. After all, not everyone will have a guided tour when they enter your facility, so your museum signage should act as a guide.
Choosing the Right Fonts and Colors
Galleries and museums may not market products, so conservative and easy to read fonts with soft color patterns may be the best option. However, colors and fonts can reflect the materials or theme of the exhibit. For example, fun and interesting things may need bright colors and fun fonts, while serious exhibits (like those depicting war, famine, and death) should keep colors conservative.
The Benefits of Custom-Made Museum Signage
Designing signs for museums can be tricky. This is why many organizations choose companies specializing in signs for museums and galleries. It’s one less thing to worry about when you use sign professionals.
