Even if you had the money, you can’t buy your way up the ranks of Google, but you can improve where you stand using just a bit of strategy and time. If you’re a new business looking to take off, here are tips that can help get your website to rank in Columbus, OH.
Write Optimized Content
If you’re looking to become known locally, you need to write great content for your website that is mobile-optimized, keyword-rich, free from mistakes, and addresses the needs of your audience. Google itself has confirmed that providing quality, relevant content is the most important thing you need. Alternatively, you can hire an SEO Agency in Columbus, OH.
Improve User Experience
A good user experience is just behind optimized content in terms of importance. If people enjoy using your website, they’ll stay longer and visit more. The top four ranking factors when it comes to the user experience are time spent, website visits, bounce rate, and pages visited per session.
Enhance Local Searches
Because more and more consumers will use their phones to look up “businesses near me,” the importance of locally optimized content has increased. To ensure that you’re more visible locally, create a listing on Google Business Profile, add relevant content, improve your online presence through reviews, and have your business listed in your local directories.
Be Link-worthy
A website that has plenty of unbiased, authoritative, and keyword-rich content helps visitors confirm that you are an expert on their interests and will be more likely to use your links for their own needs, improving your SEO. You can improve your credibility by adding links to your own content but be sure to add helpful keywords that will help your audience identify what it’s for, rather than saying “click here.”
Rank in Columbus, OH
SEO is complicated and takes a lot of work to get right, but it’s worth it. Make sure that you write high-quality, optimized content; improve your website’s user experience; include local information; and make yourself a leader in your field. Put it all together and you’re well on your way to climbing the ranks!
