Let’s face it; getting people to your website is only the first step in getting them to buy. In fact, as our Volusion designers know, getting people to stay on a website and to actually make a purchase is much harder, especially if your business is trying to complete their own website development.
The problem is that if you aren’t working in ecommerce website design on a daily basis, as our Volusion designers are, you simply miss the easy things that turn lookers and clickers into buyers.
A Picture is Worth a Million Words
Our professional Volusion template designers will tell you that the single most important things to have on your landing page and your sales pages are pictures of your products. In addition, these pictures have to be at the top of the page and clearly identify the product in a way that is more engaging than a stock photo.
Simple techniques such as using carousels of images on your landing page to immediately present customers with your best sellers and their prices are critical. However, so are images that appear crisp, clear and engaging to the viewer.
Making a Connection
Another critical element to a professional, trustworthy and credible online ecommerce site is the feeling that you are there for the customer. This means prominently displaying a phone number, social media connections and contact information.
Hiding this information or making it difficult for a customer to find gives the impression that you aren’t a customer friendly service and that perhaps you aren’t a reliable company to trust personal information and credits cards to.
Navigation
Having products divided into categories and subcategories that can easily be accessed through the navigation bar from any page is critical to today’s online shopper. The Volusion template designers that work on your site can customize the navigation for literally one click access to any product.
Having to click through layers of pages and categories is not customer friendly and ends up turning off potential buyers that see these clicks as wasted time.
With a team of experts in the area of Volusion ecommerce website design Business Name can get your website up and running so that it works for your customers.
