Everyone loves the idea of owning a piece of jewelry with a rich history or a unique story behind it. That is precisely why estate jewelry is gaining increasing prominence. Sadly, making sales on estate jewelry is more challenging than selling new jewelry pieces. If you’re a jewelry dealer trying to promote your estate sale in Chicago, you need to know how to approach estate jewelry buyers.
Read on to learn how to market a sale toward an estate jewelry buyer in Chicago.
Create a Buzz
Promoting to a jewelry buyer in Chicago, such as Chicago Diamond Buyer, requires a compelling approach to capturing the attention of potential buyers. The first step to creating buzz is to identify your ideal client. Do some research on your target demographic and use that knowledge to create a powerful marketing campaign that will capture their attention.
A great way to create buzz is by hosting a pre-sale event for interested parties before opening the sale to the public. This increases the chances that interested parties will make purchases once the sale is opened.
Offer Competitive Pricing
One of the reasons why shoppers opt to be an estate jewelry buyer in Chicago is that it is often cheaper than buying new pieces. As such, you need to offer competitive pricing that is reasonable enough for the pieces being sold.
Conduct some research on the current market value of the items you are selling and offer discounts that won’t leave you at a loss. Keep in mind that competitive pricing helps attract potential buyers and increases your chances of making a sale.
Showcase Your Inventory
Estate jewelry buyers are often looking for unique items that tell a story. Provide high-quality images and detailed descriptions of the jewelry pieces on sale. Be sure to highlight any unique features that may attract potential buyers. Displaying your inventory in an appealing way with an excellent lighting setup is vital when showcasing a sale.
