Planning a company anniversary can be both challenging and inspiring. Whether a lot of things have changed from the last documented milestone, or this is just the first anniversary of the newly established brand, the help of the heritage management agency can solve a lot of problems the company may face when it comes to deciding how to proceed with anniversary publications.
How make the anniversary special?
The world’s leading organizations are wise to understand that the anniversary itself is just a number and has zero value or inherent meaning. Moreover, it almost says nothing about the strengths, experience, or success of the company. Your business can exist for 20 years and achieve nothing: or, on the contrary, you can become the leading company in your area or even county just in a few years. Instead of numbers, the wise business owners should think about what makes them unique and what is important for them right now.
Crucial success factors of the company anniversary:
* Careful planning
* Defining what matters for the business most right now
* Interpreting the history of the brand in a way that illustrate the previous victories and promise the future success
* Developing durable insights
However, there are common factors that can threaten any anniversary:
* The usage of planning strategies that are considered to be outdated
* Not engaging the whole organization
* Late or delayed planning
* Not telling the company’s story in a correct and engaging way
* Planning a lot of activities at the same time, but failing to align them with each other in a way that’s convenient for everyone involved
How a heritage management company can help with corporate anniversaries
The team of professionals that have done a lot of company anniversaries before knows that this is not only about the beautiful cake, balloons and some stories about the enterprise. There is so much more that makes a celebration unique! First of all, it requires careful, early planning. Then, the company creates a unique, customized program, tailored to the needs and history of your company. Such an anniversary program combines storytelling, design, communications and historical expertise.
The company can turn to the professional agency at any time, because the right heritage management company can help you will all stages of anniversary planning: from brainstorming, planning, decision-making to developing the powerful and unique anniversary campaign that is directly connected to business objectives.
The History Factory offers customized, creative solutions that can make your company anniversary special. Contact them today for more information or visit their website to see the full list of available services!
