Although customers have different ways of seeing, touching and appreciating wall covering materials firsthand, swatch samples open up a larger mix of options in a much more mobile and cost-effective format.
What Are Swatch Samples?
Swatches are essential to carrying out a successful design process. Textile wall covering swatches consist of small and larger pieces of fabric, often displayed in book or binder formats, which designers can compare and assess firsthand.
This type of display allows designers to get an immediate impression of the character and qualities of a textile wall covering when composing a look for an interior space.
Types of Wall Covering Presentations
Manufacturers of textile wall covering swatches create a variety of presentations and displays and can even consult with clients and vendors to compose customized groupings and find the ideal options.
Types of binders include:
- Swatch Cards – two-sided sampling cards and cards with multiple samples to a side
- Swatch Memos – separate and stand-alone textile samples to be studied separately or arranged in different formats
- Swatch Tags – individual samples with an approximate size range of 2″x3″ to 6″x6″ that can come with specific printed headers.
- Binders and Stack Books – displays using several binding methods for ease of use and display quality
- Blankets – impressive larger samples typically for retail displays or sales reps and designers to leverage as selling points
- Customized Selections and Fan Decks – unique and compact collections that fan out several pages of samples at once
Swatch samples are the preferred medium for both consumers and designers to get a quick and convenient overview of the textile wall coverings available in an outlet or manufacturer’s catalog. They also serve to make a positive first impression with customers in the process of considering a provider.
