The world of a retailer is a complicated one, and as the holiday seasons come in you’re probably finding yourself with customers who need their packages wrapped up. Gift packaging can be one of many aspects that are important to a good store, and having high quality materials for those packages is equally important. The hard question to answer is: What makes a better gift box? There are several different types available on the market for wholesale, and you might do well picking up whatever happens to be out there, but the truth is that a good container can give customers a much higher impression on your company.
4 Simple Tips to Think about
When you’re looking into getting proper gift packaging you need to consider a few things before making your bulk order. Here are four small, but important things to remember when the time comes to call your wholesaler.
Tip #1: Durability – It’s probably not something you really would consider for a box that’s going to be given away, but a lot of people like to use them over and over. A higher quality material will be much more durable than flimsy cardboard.
Tip #2: Customizability – Using plain brown packages is pretty common practice and with good reason. Many people want to wrap their presents in decorative paper. You might be able to save costs on wrapping paper by providing a container that is already colorful to begin with. Some wholesalers even offer the option to emboss messages right on the box.
Tip #3: Materials – Yes, a brown or white cardboard box is the standard, but you want to stand out. One of the better ways to do that is to offer packages made from a high quality material, like medium density fiberboard. It may seem excessive, but people will remember how good your boxes are the next time the holidays come around.
Tip #4: Cost – We cannot forget about the bottom line. If you’re going to choose a better container, then you need to consider the costs of them. You will want to consider how much savings you can get by ordering in bulk, and try to keep the fees for in-house boxing as low as you can.
Trying to run a retailer during the holiday season is hard work, and you’re going to need every advantage you can get to draw in customers. By following these tips, and picking up boxes of higher quality. Your consumers are sure to take notice of you.
