You can follow every Google guideline and update and maintain a consistent blog. The same goes for your social sites. But unless your business is using some form of paid advertising, then climbing up the rankings might be a challenge.
That’s why SEM, or search engine marketing, remains an invaluable tool for local businesses.
Overall, strategic keyword targeting is key to ensuring your search engine marketing service in the San Francisco Bay area provides a solid boost to your SEO and traffic goals. Here’s how to harness its potential:
How It Works
You know when you do a Google search and you see those little box ads pop up at the top and side of the results page? Those are called search engine ads, and they’re a big part of search engine marketing, or SEM for short.
SEM is all about getting your business in front of people who are actively searching for the kinds of products or services you offer. So for example, if you run a pizza shop, you’d want your ads to show up when someone searches for “pizza delivery near me” or something similar.
The way it works is you bid on certain keywords – like “pizza” – so your ads will display when those words are searched. You only pay when someone actually clicks on your ad too, so it’s pretty cost-effective compared to other advertising avenues.
Keywords to identify
With SEM, it’s crucial to identify the right keywords to target.
That’s because you want terms that signal high purchase intent from searchers, like “buy” or “get quotes.” Then again, you also need to filter out irrelevant keywords that won’t convert, like “industry news.”
Bidding on the most relevant, commercially-focused terms will help you reach the most qualified audiences ready to buy.
The Right Audience
The best part about SEM is that you can target people right in that moment when they’re looking to make a purchase. If someone is searching for a new bicycle, they’re much more likely to notice and click your ad for a bike shop as opposed to seeing your ad on a random website.
So in a nutshell, SEM involves strategically placing paid ads on search engines to reach the most qualified customers at the time they’re ready to buy. It takes some work to manage, but most businesses find it’s an excellent investment overall.
Contact Cyrusson for more details.
