Any radio station advertising business model has to meet the needs of the advertisers, the people who are going to spend money to place information about their business on your radio station. Radio stations that do the best often have models designed to meet the needs of their advertisers – not just their listeners. The key here, then, is to be sure you are taking the proper steps to attract the right advertisers.
What Do Advertisers Want and Need?
When it comes to creating a business model to meet the needs of advertisers, think about what they need to do well. Most often, they need their marketing investment to build their brand, get them leads, or to help them get sales. This has changed in recent years. No longer do advertisers want your listeners to call them, but instead, they want them to interact online. That may include using eCommerce to drive sales.
One of the ways to bring them in is to combine radio station advertising with digital ads. It may also be beneficial to use a tool like gift certificates to increase the results the advertiser gets. This can help any advertiser to get more of the return on investment they need to keep working with you.
Radio station advertising is changing. New opportunities that connect digital ads to the mix push companies forward, creating new ways to bring advertisers in while also ensuring listeners are getting the information they want and need to invest.
