A customer’s first impression of any business is the turf out front, which is why it’s so important for businesses to invest in durable field turf maintenance equipment. While some accountants might not like the idea of incurring an additional expense, this kind of gear can actually help to reduce costs over an extended period of time.
Small business owners that currently have a contract with an outside service will find that the upfront cost of field turf maintenance equipment is quite reasonable in the grand scheme of things. It can pay for itself in just a few quarters, depending on staffing conditions and the terms of any outstanding contracts.
In fact, some businesses have elected to consider their purchase of field turf maintenance equipment to be a marketing expense. When customers first arrive at a business, they normally see the grounds before anything else. A campus that looks shabby could really hurt someone’s brand image.
Some customers might even take a look at a poorly-maintained campus and assume that the company that owns it must be out of business. Nobody wants to risk having this happen to their own firm, so it’s important to ensure that all grounds are regularly maintained.
While it’s difficult to predict consumer responses to any single action, it’s clear that keeping the lawn neat and tidy will go a long way toward helping to promote a company’s overall brand image. Educational institutions and non-profit organizations have even decided to get in on the act, as they work on reinventing themselves.